Reality TV shows including Keeping Up with Kardashians and new episodes of Top Chef and Summer House are coming to ITVX in the coming months.
- Over 750 hours of content to be added to ITVX’s premium tier.
- Will offer a sample of reality shows available on Hayu, which is otherwise available as a separate streaming service.
- Available at no extra cost to ITVX Premium users.
ITV today announced a deal with NBCUniversal’s Hayu reality streaming service in a bid to further bolster uptake of ITVX Premium.
ITVX Premium already offers extra content, with access to the BritBox catalogue, StudioCanal presents and a range of ad-free on-demand programmes. ITVX Premium costs £5.99 a month. Hayu’s content will be added at no extra cost to existing subscribers.
This latest deal will see over 750 hours of content added to ITVX Premium. Viewers can find the content in a branded area called Hayu Select, which will be added later this summer.
New content, including many of Hayu’s most popular shows, will be added to the service every six months.
What’s on Hayu Select on ITVX Premium?
Hayu Select will feature juggernauts of the reality genre including seasons 8-10 of popular unscripted series Keeping up with the Kardashians. Subscribers will also get The Real Housewives of Melbourne (Season 1) and Below Deck (Season 5). In addition, ITVX Premium subscribers will be able to access the latest episodes of series including Top Chef and Summer House. These will be made available seven days after their international debut on Hayu’s existing standalone streaming service.
What happens to Hayu’s existing streaming service in the UK?
Hayu’s existing service is unaffected by the arrival of Hayu Select on ITVX.
Hayu incorporates many of the shows previously shown on the E! TV channel, which closed at the end of last year. Hayu is available for £4.99 a month.
▶ Differences between existing Hayu service and Hayu Select
| Feature | Hayu Select on ITVX Premium | Hayu standalone |
|---|---|---|
| Every Hayu show | ❌ | ✔ |
| All seasons | ❌ | ✔ |
| Ad-free | ✔ | ✔ |
| Same day as US | ❌ (seven day delay) | ✔ |
Corporate comment
ITV’s Head of Content Acquisitions, Sasha Breslau commented:
“We are very proud to announce our partnership with Hayu. We know many of our users love nothing more than a good reality TV series, and now they can browse some of the best and latest episodes ad-free.”
Bobby Birk, SVP, Commercial, EMEA, NBCUniversal International Networks & Direct-to-Consumer noted:
“Launching Hayu Select is an ideal way to provide ITVX Premium customers with added value through a sampling of popular Hayu content – at no extra cost – while helping to satiate their appetite for top-quality reality programming. Having already launched a similar offering in France, the Netherlands, Finland, Norway, Sweden, we are delighted to now make this Hayu ‘taster’ available in the UK as we evolve our Hayu proposition to meet the needs of customers.”
By: Marc Thornham | Image: Hayu/ITVX