For the first time, sports streaming service DAZN will make a game from Italy’s top men’s football league available on TikTok.
- Sassuolo v AC Milan chosen for TikTok coverage.
- Available on TikTok in UK and Ireland.
DAZN is partnering with TikTok to offer users in the UK & Ireland the chance to livestream a Serie A fixture on the TikTok platform for the first time.
On Sunday 3 May, live coverage of Sassuolo v AC Milan will stream on the DAZN Football TikTok channel (starts 2pm UK time).
TikTok LIVE will bring a real-time, interactive match experience to the audience, helping to continue the growing fan interest for Serie A content.
The goal from DAZN and TikTok’s point of view is to turn casual viewers into committed fans.
The livestream is part of DAZN and TikTok’s shared ambition to make live football more accessible, interactive and social for fans.
Pete Oliver, CEO Growth Markets at DAZN, commented:
“Partnering with TikTok to bring Serie A to more fans is the latest step we are taking towards making football more accessible, immersive and interactive. Fans anywhere across the UK & Ireland will be able to watch a fixture from one of the world’s top divisions, with two teams rich with history, underpinning DAZN’s ongoing commitment to bring sport to more fans.”
DAZN picked up the rights to Serie A in the UK and Ireland last summer.
By: Marc Thornham