Numbers subscribing to Disney’s streaming service slowing down dramatically, as lockdown viewing boosts come to an end.
According to the company’s latest quarterly figures, Disney+ attracted 2.1 million additional subscribers in the three months ending 30th September 2021. This brings the current total to 118.1 million subscribers globally.
Disney+ launched two years ago in a small selection of countries, before becoming more widely available during 2020 and 2021. Its UK launch ended up coming just as the country was going into lockdown. During this time, streaming services reported dramatic surges in user numbers. By the beginning of 2021, Disney+ had almost half the number of Netflix subscribers, despite Netflix being around for much longer.
When adding Disney+ to its other streaming services, operating in some countries around the world, the company had a total of 179 million subscribers.
The company celebrated ‘Disney Day’ this week, which included a one-week promotion allowing new and existing subscribers to access Disney+ for the discounted price of £1.99 for one month.